When a customer enters your place of business and attempts to use your products and services, are they able to do so independently, accurately, effectively, safely, and/or successfully? If you’re shaking your head or cannot confidently say yes to any of these, there’s a very simple solution: Effective Indoor and Outdoor Signage.
Another great way of inducing a great customer experience is by employing simple and effective way-finding signage. As mentioned above, customers want quick and easy access to your products and services, and would like to do so without much hassle. Thus, help your customer navigate your store or company safely, effectively, clearly and creatively with 4 main types of wayfinding signage; directional, informational, identification and regulatory signs. These 4 main types of wayfinding signs are essentially beneficial to both the customer and the employee. Everything from knowledge of where the reception area is for general information, to opening hours, to finding the right sized shoe or even where to run to in case of an emergency can be easily navigated with great way finding signage. These types of signs can often be overlooked and treated as trivial when setting up a business.
A comfortable customer is a happy customer
However, wayfinding signs also grant customers a sense of comfort, independence and safety that they themselves are not aware of. These signs actively let your customers know all the basic information needed for a successful customer experience. Moreover, effective way finding signage also takes care of employee safety and makes training easier as employees themselves also have to experience the same type of comfort and ease as their customers when it comes to navigating their store. As such, their knowledge of the effective way finding signage set up in your store helps them connect with their customers in an easier more familial manner.
All in all, customer service is not just a monetary exchange with a smile.
It goes way beyond that. Well trained staff, a great product and a top notch customer experience is essential to running a successful business.
Upgrade your business all the essential indoor and outdoor signage that will boost your customer service experience with every type of sign at 800-SIGN TODAY! Call Toll Free to begin your consultation TODAY!